Andreea Ardelean — Service Design Consultant based in London, UK

Foodie Planner

A one-stop shop for culinary delights, Foodie is a social network app for recipes with a twist: Get inspired, share recipes and add your friends’ homemade delights to your own recipe book. Plan ahead with a smart shopping list and recipe calendar and you’ll never be out of ideas (or out of parsley) again.

I created a number of different personas and developed their general goals and needs as well as more specific problems that Foodie Planner should solve for them, followed by an application structure, user journeys and wireframes and finally visual designs and prototypes as the interactions evolved.

An interactive prototype using Marvel enabled a rapid feedback cycle during testing and allowed me to gain detailed insights on user behaviours.

What are we having tonight? Ah… I forgot the parsley…